LOBBYING
LOBBYING Define Lobbying Lobbying is the act of attempting to influence the decisions and actions of government officials, legislators, or other decision-makers, usually in favor of a specific cause, policy, or legislation. This influence is typically exerted through direct interaction, communication, and the presentation of arguments, evidence, or proposals designed to persuade these individuals to take a particular action or adopt a specific stance. b. Outline Five (5) Steps to Follow in Lobbying Research and Preparation : Before engaging in lobbying, thoroughly research the issue at hand, understand the relevant legislation or policies, and gather supporting data and evidence. This preparation ensures you are well-informed and can provide compelling arguments. Identify and Understand Your Audience : Determine who the key decision-makers and influencers are. Understand their positions, interests, and concerns related to your issue. This allows you to tailor your message to address t